Your AEO Assessment: helpscout.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where helpscout.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well helpscout.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Help Scout's content effectively addresses user questions with clear language and comprehensive FAQs. To advance, focus on developing content clusters, regular updates, and competitor comparisons.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Add competitor comparisons
Implement competitor comparison pages that succinctly highlight Help Scout's advantages.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Help Scout's website demonstrates a solid technical foundation with effective use of robots.txt and XML sitemaps. However, to advance in AEO maturity, implementing structured data, optimizing page speed, and ensuring mobile responsiveness are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Help Scout demonstrates strong authority in the customer support software industry, with consistent citations by reputable sources and recognition by Google. To advance further, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the customer support software industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage visitors.
Manage and update citations
Proactively manage and update citations on authoritative sites, ensuring accurate and positive representation of the brand.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Help Scout demonstrates a solid foundation in measurement practices by integrating with various analytics tools and offering built-in reporting features. To advance to the next maturity level, they should consider implementing systematic tracking of LLM traffic and mentions, utilizing advanced mention tracking tools, and monitoring conversion rates for LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.