Your AEO Assessment: henselphelps.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where henselphelps.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy that includes creating a blog and FAQ section to address common user questions.
Conduct keyword research to identify relevant non-brand-specific keywords and incorporate them naturally into the website's content.
Implement a comprehensive robots.txt file to manage search engine crawling and indexing.
What your AEO Assessment covers
Your personalized AEO assessment measures how well henselphelps.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Hensel Phelps' website currently focuses on brand-specific content without addressing broader user questions. Implementing a blog and FAQ section, expanding keyword targeting, and establishing a regular content update process will enhance its content maturity.
Implement blog and FAQ sections
Develop a comprehensive content strategy that includes creating a blog and FAQ section to address common user questions.
Expand keyword targeting
Conduct keyword research to identify relevant non-brand-specific keywords and incorporate them naturally into the website's content.
Regular content updates
Establish an editorial process to regularly update and expand content, ensuring it remains current and informative.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Hensel Phelps' website demonstrates foundational technical SEO practices but lacks critical elements like a robots.txt file, image 'alt' attributes, and structured data, which are essential for advancing to higher maturity levels.
Add robots.Txt file
Implement a comprehensive robots.txt file to manage search engine crawling and indexing.
Add image alt attributes
Ensure all images have descriptive 'alt' attributes to improve accessibility and SEO.
Implement structured data
Develop and implement a structured data strategy to enhance search engine understanding of site content.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Hensel Phelps demonstrates strong authority in the construction industry with high coverage and positive mentions on authoritative sites, accurate Knowledge Graph and Wikipedia entries, and engaging website content. To advance, focus on publishing original research, enhancing visual storytelling, and managing authoritative platform entries.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the construction industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, animations, and high-quality videos.
Manage wikipedia entries
Actively manage and update entries on authoritative platforms like Wikipedia to ensure accurate and comprehensive information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Hensel Phelps currently shows no visible evidence of using web analytics tools or systematic measurement practices. Enhancing measurement capabilities by implementing LLM traffic tracking and utilizing SEO/AEO tools would advance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.