Your AEO Assessment: hextrust.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where hextrust.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify content language to improve readability, aiming for a Flesch Reading Ease score above 60.
Optimize website for mobile devices by ensuring responsive design and improving mobile page load speeds to enhance user experience and search rankings.
Develop a comprehensive FAQ section addressing common client questions.
What your AEO Assessment covers
Your personalized AEO assessment measures how well hextrust.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Hex Trust's content is currently at Level 2 maturity, with some answer-oriented material but significant room for improvement in readability, question coverage, and content freshness.
Enhance content readability
Simplify content language to improve readability, aiming for a Flesch Reading Ease score above 60.
Create comprehensive FAQ
Develop a comprehensive FAQ section addressing common client questions.
Implement content updates
Regularly update content to ensure freshness and relevance, with visible 'last updated' indicators.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Hex Trust's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and mobile optimization. Addressing these areas will enhance search engine visibility and user experience, advancing the site's technical SEO maturity.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Enhance mobile optimization
Optimize website for mobile devices by ensuring responsive design and improving mobile page load speeds to enhance user experience and search rankings.
Perform technical SEO audit
Conduct a comprehensive technical SEO audit to identify and address issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Hex Trust demonstrates a solid foundation in authority with accurate Google Knowledge Graph representation and expert-attributed content. To advance, increasing presence in authoritative publications and establishing entries in platforms like Wikipedia and review sites are recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the digital asset custody space.
Manage online reputation
Monitor and manage online reputation by systematically tracking earned mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Hex Trust utilizes Google Analytics and cookies for monitoring user interactions, indicating a foundational level of measurement maturity. To advance, implementing systematic tracking of LLM traffic, mentions, and sentiment, along with conversion rate analysis, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.