Your AEO Assessment: hightouch.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where hightouch.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Conduct a comprehensive technical SEO audit to identify and resolve issues such as crawl errors, broken links, and site speed optimization.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well hightouch.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Hightouch's content effectively addresses clusters of related questions with a focus on user information needs. Enhancing semantic richness, improving FAQ comprehensiveness, and increasing content readability will further advance their AEO maturity.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Maintain content readability by aiming for a Flesch Reading Ease score of 80 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical SEO elements in place but lacks structured data markup and a recent comprehensive audit. Addressing these areas will enhance search engine understanding and user experience, leading to improved visibility and performance.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Conduct comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as crawl errors, broken links, and site speed optimization.
Ensure mobile-friendliness
Ensure the website is fully mobile-friendly and adheres to Google's mobile usability guidelines to improve user experience and rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Hightouch demonstrates strong authority in the customer data platform industry, with consistent citations by industry leaders and a recognized presence in authoritative sources. To advance to the highest maturity level, the company should focus on publishing original research, actively managing citations, and enhancing visual storytelling.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Manage and update citations
Actively manage and update citations, ensuring accurate and positive mentions across authoritative sites.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content formats across the website.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Hightouch currently lacks visible measurement tools and disclosures related to analytics or AI usage. Implementing systematic tracking of LLM traffic and utilizing mention tracking tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.