Your AEO Assessment: home.kpmg
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where home.kpmg can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Develop comprehensive content clusters that address related user questions, ensuring depth and breadth in topic coverage.
What your AEO Assessment covers
Your personalized AEO assessment measures how well home.kpmg is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
KPMG's content strategy effectively addresses user questions with semantically rich material and maintains a consistent brand voice. To advance, enhancing readability, expanding content clusters, and ensuring regular updates with visible freshness indicators are recommended.
Improve content readability
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Create comprehensive content clusters
Develop comprehensive content clusters that address related user questions, ensuring depth and breadth in topic coverage.
Regularly update content
Regularly update existing content to maintain relevance and accuracy, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
KPMG's website demonstrates strong authority and substantial organic traffic, indicating effective SEO practices. However, to advance in technical SEO maturity, implementing structured data, optimizing Core Web Vitals, and ensuring full accessibility are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
Resolve accessibility issues
Ensure all pages are accessible to search engines by resolving any issues related to robots.txt directives, meta tags, and server responses.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
KPMG demonstrates strong authority with consistent citations by industry sources and accurate third-party profiles. To advance, the firm should enhance digital PR, publish original research, and expand visual storytelling to solidify thought leadership.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase positive mentions across authoritative sites.
Publish original research
Develop and promote original research reports to establish thought leadership.
Expand visual storytelling
Increase the use of engaging visual storytelling elements like infographics and interactive content.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
KPMG's website lacks visible evidence of advanced measurement tools and practices, indicating an ad hoc approach to presence checking. Implementing systematic tracking and analytics would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.