Your AEO Assessment: homerapp.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where homerapp.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy that includes creating a blog or resource center to address common questions and topics relevant to home buyers and real estate professionals.
Implement a comprehensive measurement strategy to track key performance indicators such as user engagement, conversion rates, and content effectiveness.
Enhance E-E-A-T by adding author bios to key content and showcasing expertise.
What your AEO Assessment covers
Your personalized AEO assessment measures how well homerapp.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Homer's website currently focuses on brand-specific content with limited depth and lacks a dedicated blog or resource center. Implementing a content strategy that includes informative articles and regular updates will enhance user engagement and improve the site's authority.
Establish a blog for user engagement
Develop a content strategy that includes creating a blog or resource center to address common questions and topics relevant to home buyers and real estate professionals.
Create in-depth informative articles
Incorporate 'what', 'how', and 'why' articles to provide deeper insights into the real estate market, enhancing the site's authority and usefulness.
Implement content update practices
Regularly update existing content to ensure accuracy and relevance, and include visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently lacks a structured measurement framework, hindering the ability to assess and optimize performance. Implementing analytics tools and regular reporting will enable data-driven improvements and enhance user engagement.
Develop comprehensive measurement strategy
Implement a comprehensive measurement strategy to track key performance indicators (KPIs) such as user engagement, conversion rates, and content effectiveness.
Leverage analytics for user behavior insights
Utilize analytics tools to monitor and analyze user behavior, identifying areas for improvement and optimization.
Set up regular performance reporting
Establish regular reporting processes to assess the impact of content and marketing efforts, facilitating data-driven decision-making.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Homer has established a foundational online presence with positive mentions on authoritative sites. To advance in authority maturity, focusing on enhancing E-E-A-T signals, securing a Google Knowledge Graph entry, and creating a Wikipedia page are recommended next steps.
Add author bios
Enhance E-E-A-T by adding author bios to key content and showcasing expertise.
Claim knowledge graph
Claim and optimize a Google Knowledge Graph entry to improve brand visibility.
Create wikipedia page
Develop a Wikipedia page to establish authoritative presence.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
HomerApp utilizes Google Analytics and Meta Analytics for measurement but lacks systematic tracking of LLM traffic, mentions, and sentiment analysis. Implementing these practices will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
Implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers within answer engines, utilizing tools like Scrunch, Profound, SEMrush, or Ahrefs.
Monitor brand presence in AI outputs
Establish daily or weekly monitoring of brand inclusion, citation, and prominence in AI-generated outputs to assess visibility and influence.
Conduct regular sentiment analysis
Develop a process for regular sentiment analysis to gauge public perception and identify areas for improvement.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.