Your AEO Assessment: homes.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where homes.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement structured data markup (e.g., JSON-LD) across all property listings to enhance search engine understanding and visibility.
Ensure all property images have descriptive alt text to improve accessibility and image search optimization.
What your AEO Assessment covers
Your personalized AEO assessment measures how well homes.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The website provides clear and accessible content, answering some client questions, but lacks comprehensive FAQs and consistent updates. Expanding content topics and regular updates will enhance its value to visitors.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Update content regularly
Regularly update content to reflect current market trends and recent transactions.
Broaden content topics
Expand content to cover a broader range of real estate topics relevant to the target audience.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates basic technical SEO practices but lacks structured data markup, descriptive image alt text, and optimal loading speeds. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all property listings to enhance search engine understanding and visibility.
Add descriptive alt text to images
Ensure all property images have descriptive alt text to improve accessibility and image search optimization.
Optimize website loading speed
Optimize website loading speed by compressing images and leveraging browser caching to enhance user experience and SEO performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The website currently lacks authoritative backlinks, entity recognition, and attributed content, indicating a foundational stage in establishing authority within the real estate industry.
Enhance backlink profile
Develop and implement a comprehensive backlink strategy to increase authoritative inbound links.
Produce quality content
Create and promote high-quality, original content to establish expertise and attract natural links.
Initiate digital PR
Engage in digital PR campaigns to earn mentions from reputable industry sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible evidence of web analytics and SEO/AEO tools, indicating a need for enhanced measurement practices to systematically track and optimize performance in answer engines.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.