Your AEO Assessment: hp.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where hp.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize internal linking structure to ensure all important pages are easily accessible and to distribute link equity effectively.
Regularly monitor and fix broken links to maintain a seamless user experience and preserve SEO value.
What your AEO Assessment covers
Your personalized AEO assessment measures how well hp.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
HP's content effectively addresses clusters of related user questions with clear and accessible language. To advance in AEO maturity, focusing on comprehensive topic ownership, regular content updates, and the development of flagship content pieces is recommended.
Create content clusters
Develop comprehensive content that addresses clusters of related user questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 80.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
HP's website demonstrates a solid technical foundation with effective mobile responsiveness and URL structure. To advance to the next maturity level, implementing structured data markup, optimizing internal linking, and addressing broken links are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize internal linking structure
Optimize internal linking structure to ensure all important pages are easily accessible and to distribute link equity effectively.
Monitor and fix broken links
Regularly monitor and fix broken links to maintain a seamless user experience and preserve SEO value.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
HP demonstrates strong authority in the information technology sector, with consistent citations by industry sources and recognition as a notable entity. Enhancing visual storytelling and actively managing online information will further solidify its authoritative position.
Manage and correct inaccuracies on reference sites
Actively manage and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information about HP.
Enhance visual storytelling on website
Enhance visual storytelling on the website by incorporating more engaging elements such as infographics, animations, and interactive content.
Monitor and increase search volume for brand and key figures
Monitor and increase search volume for HP's brand and key figures to gauge the impact of thought leadership initiatives.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
HP's current measurement practices show no visible evidence of advanced analytics tools or systematic tracking of LLM traffic and mentions. Implementing these practices would enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.