Your AEO Assessment: hubgroup.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where hubgroup.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy targeting a broader range of industry-related keywords beyond brand-specific terms.
Establish a regularly updated blog or resource center to address common customer questions and industry topics.
Implement structured data markup (Schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well hubgroup.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Hub Group's content strategy is currently focused on brand-specific keywords, lacking broader industry-related targeting. Establishing a blog and comprehensive FAQs could enhance user engagement and SEO performance.
Expand keyword targeting
Develop a comprehensive content strategy targeting a broader range of industry-related keywords beyond brand-specific terms.
Launch blog for customer engagement
Establish a regularly updated blog or resource center to address common customer questions and industry topics.
Implement comprehensive faqs
Create detailed FAQ sections to provide clear answers to common inquiries, enhancing user experience and SEO.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has established basic technical SEO practices but lacks advanced implementations like structured data, optimal speed, and mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (Schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website speed
Optimize website speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching to improve user experience and search rankings.
Ensure mobile-friendliness
Ensure mobile-friendliness by adopting responsive design principles and testing across various devices to provide a seamless experience for all users.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Hub Group demonstrates strong authority with accurate representations on major platforms and content attributed to experts. To advance, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing information on authoritative sites.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Hub Group's website currently shows no visible evidence of web analytics tools or disclosures related to analytics and AI/LLM usage. To advance in measurement maturity, implementing systematic tracking of LLM traffic and utilizing mention tracking tools are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.