Your AEO Assessment: huntington.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where huntington.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries to improve sitewide question coverage.
Regularly update existing content and display 'last updated' dates to demonstrate content freshness and relevance.
Implement a comprehensive content strategy that includes regular publication of thought leadership articles, whitepapers, and in-depth guides to address customer questions and establish authority.
What your AEO Assessment covers
Your personalized AEO assessment measures how well huntington.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Huntington Bank's website demonstrates a solid foundation in content readability and relevance, with an average Flesch Reading Ease score of 65 and a Flesch-Kincaid Grade Level of 9. However, to advance in AEO maturity, the site should enhance its FAQ section, regularly update content, and develop in-depth articles addressing clusters of related questions.
Enhance FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries to improve sitewide question coverage.
Update content regularly
Regularly update existing content and display 'last updated' dates to demonstrate content freshness and relevance.
Develop in-depth articles
Create in-depth articles that answer clusters of related questions to provide comprehensive information to users.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Huntington Bank's website demonstrates a solid foundation in providing informative content through articles and newsletters. To advance in AEO maturity, the site should develop a comprehensive content strategy, expand its FAQ section, and ensure regular updates to maintain relevance and authority.
Develop comprehensive content strategy
Implement a comprehensive content strategy that includes regular publication of thought leadership articles, whitepapers, and in-depth guides to address customer questions and establish authority.
Expand FAQ section
Enhance the website's FAQ section to cover a broader range of customer inquiries, ensuring that common questions are addressed in detail.
Update and optimize existing content
Regularly update and optimize existing content to ensure accuracy and relevance, aligning with current financial trends and customer needs.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Huntington Bank demonstrates strong authority with high coverage on top sites and accurate knowledge graph entries. To advance, focusing on original research publications and enhancing visual storytelling will further solidify its thought leadership and engagement.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the banking industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos.
Monitor and correct online information
Proactively monitor and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Huntington Bank's website lacks visible evidence of web analytics and SEO tools, indicating potential gaps in systematic measurement practices. Implementing LLM traffic and sentiment tracking, adopting mention tracking tools, and monitoring conversion rates from LLM traffic are recommended to advance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, with an emphasis on tying this data to revenue.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.