Your AEO Assessment: icertis.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where icertis.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well icertis.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Icertis demonstrates a strong commitment to addressing user questions with semantically rich content and comprehensive FAQs. To advance to the next maturity level, focusing on comprehensive topic coverage, regular content updates, and integrating original research will be beneficial.
Create comprehensive topic coverage
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Implement regular content updates
Regularly update content to maintain freshness, aiming for no content older than 12 months and ensuring a significant portion is updated within the last 6 months.
Integrate original research
Incorporate original research and data into content to enhance authority and provide unique insights.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Icertis.com demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimal site performance. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Perform comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and rectify issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Icertis demonstrates strong authority in the CLM industry, with consistent citations by reputable sources and recognition as a notable entity. Enhancing visual storytelling and developing original research can further solidify its position as a thought leader.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals to engage users.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure information about Icertis is up-to-date and well-sourced.
Develop original research
Develop and promote original research or data-driven reports to establish Icertis as a thought leader in the CLM industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Icertis utilizes Google Analytics for website measurement but lacks public evidence of advanced tracking of LLM traffic, mentions, sentiment, or conversion rates. Implementing these practices would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.