Your AEO Assessment: ideo.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where ideo.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize page load times by compressing images and leveraging browser caching to improve site performance.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well ideo.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
IDEO's content effectively addresses related concepts and queries with consistent brand messaging. To advance, focus on comprehensive topic coverage, regular content updates, and expanding FAQs to cover all targeted questions.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to comprehensively answer all targeted questions and related queries.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
IDEO's website demonstrates a solid technical foundation but requires enhancements in structured data implementation, mobile usability, and page load performance to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to improve site performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
IDEO demonstrates strong authority with high coverage and positive sentiment in industry publications, accurate third-party entries, and engaging, personalized content. To advance, focusing on original research, proactive digital PR, and systematic tracking of mentions is recommended.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Increase digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Track mentions and sentiment
Implement systematic tracking of earned mentions and sentiment to monitor brand perception.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
IDEO employs web analytics tools like Google Analytics and HubSpot to monitor site performance and user behavior. To advance in AEO maturity, implementing systematic tracking of LLM traffic, mentions, and sentiment, along with monitoring conversion rates from LLM-sourced traffic, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Establish regular AI mention monitoring
If not already in place (we cannot tell from the outside), conduct daily or weekly mention tracking to monitor inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.