Your AEO Assessment: insmed.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where insmed.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance existing content to comprehensively answer common patient and healthcare professional questions.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well insmed.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Insmed's website provides some answer-oriented content but lacks comprehensive coverage and regular updates. Improving content depth, establishing a consistent update schedule, and enhancing readability will advance its AEO maturity.
Expand content to address user questions
Enhance existing content to comprehensively answer common patient and healthcare professional questions.
Establish regular content updates
Implement a systematic content update schedule to ensure information remains current and relevant.
Improve content readability
Simplify complex medical information to improve readability and accessibility for a broader audience.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Insmed's website demonstrates foundational technical SEO elements but lacks advanced optimizations like structured data, optimal performance, and comprehensive indexing strategies. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Create and submit XML sitemap
Develop and submit an XML sitemap to facilitate better indexing by search engines.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Insmed demonstrates strong authority in the biopharmaceutical industry, evidenced by consistent top employer rankings and strategic collaborations. To further enhance its authority, the company should focus on proactive digital PR, thought leadership publications, and systematic online reputation management.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and forums.
Publish thought leadership reports
Develop and publish annual thought leadership reports to establish authority in the biopharmaceutical field.
Monitor online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment across platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Insmed's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and implementing systematic conversion rate analysis, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.