Your AEO Assessment: instead.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where instead.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions to improve sitewide question coverage.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all content is updated regularly, with visible 'last updated' dates to maintain freshness and relevance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well instead.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Instead.com demonstrates a foundational approach to content maturity, addressing some user questions and maintaining moderate readability. To advance, the site should expand its FAQ section, ensure regular content updates with visible dates, and simplify complex product pages to enhance user engagement and comprehension.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions to improve sitewide question coverage.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates to maintain freshness and relevance.
Enhance readability of product pages
Simplify complex product pages to improve readability, aiming for a Flesch Reading Ease score above 60.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website is at the initial stage of technical maturity, lacking structured data, with accessibility issues, and suboptimal performance. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Improve page accessibility and indexability
Ensure all pages are accessible and indexable by search engines to improve discoverability.
Optimize website performance
Optimize website performance by reducing load times and improving mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Instead.com demonstrates a solid foundation in authority with positive mentions and expert content. To advance, increasing authoritative coverage and proactive reputation management are recommended.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the tax management sector.
Manage online reputation
Monitor and manage online reputation by systematically tracking earned mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and systematic tracking processes, indicating an ad hoc approach to presence checking. Implementing web analytics and establishing systematic tracking would enhance measurement maturity.
Implement web analytics tools
Implement web analytics tools such as Google Analytics or Adobe Analytics to systematically track website traffic and user behavior.
Track LLM traffic and mentions
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines.
Establish data review process
If not already in place (we cannot tell from the outside), establish a process for regular review and analysis of collected data to inform strategic decisions.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.