Your AEO Assessment: intermountainhealthcare.org
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where intermountainhealthcare.org can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Ensure consistent canonicalization of URLs to prevent duplicate content issues and improve SEO performance.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well intermountainhealthcare.org is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Intermountain Healthcare's content effectively addresses user questions with clear and accessible language. To advance in AEO maturity, focusing on comprehensive content clusters and enhancing FAQ coverage will be beneficial.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Maintain content readability by aiming for a Flesch Reading Ease score of 80 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Intermountain Health has made significant strides in technical SEO by implementing structured data and ensuring secure communication. However, to advance to the next maturity level, the organization should focus on comprehensive schema markup, consistent URL canonicalization, and regular technical SEO audits.
Implement comprehensive schema markup
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Ensure URL canonicalization consistency
Ensure consistent canonicalization of URLs to prevent duplicate content issues and improve SEO performance.
Conduct regular technical SEO audits
Regularly conduct technical SEO audits to identify and address issues such as broken links, crawl errors, and site speed optimization.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Intermountain Health demonstrates strong authority with high coverage and positive mentions in authoritative sites, accurate third-party entries, and content aligned with E-E-A-T principles. To advance, enhancing digital PR, developing thought leadership content, and systematic monitoring are recommended.
Boost digital PR for authority
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and reputable websites.
Create annual thought leadership content
Develop and promote annual thought leadership content, such as comprehensive industry reports or studies, to establish expertise.
Systematize online mention monitoring
Implement a systematic approach to monitor and manage online mentions and sentiment across various platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Intermountain Health utilizes web analytics tools like Google Analytics and Google Tag Manager, indicating a foundational level of measurement maturity. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, suggesting opportunities for advancement in this area.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.