Your AEO Assessment: itworksmsp.ca
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where itworksmsp.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement structured data markup (schema.org) across all relevant pages.
Optimize website performance by improving page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well itworksmsp.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
IT Works MSP's content effectively addresses some client questions with clear language. To advance in AEO maturity, developing a comprehensive FAQ section and regularly updating content with visible 'last updated' dates are recommended.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Regularly update content
Regularly update existing content to reflect current industry trends and services.
Add 'last updated' dates
Ensure all content includes visible 'last updated' dates to indicate freshness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations such as structured data markup and optimal performance metrics. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and search rankings.
Conduct comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The website currently lacks key authority signals such as author bios, a Wikipedia entry, and schema markup, placing it at Level 1 in authority maturity. Addressing these areas will enhance its expertise, authority, and trustworthiness online.
Add author bios
Enhance content with author bios to demonstrate expertise and experience.
Create wikipedia page
Develop a Wikipedia page to establish authority and trustworthiness.
Add schema markup
Implement schema markup to improve search engine understanding and credibility.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and privacy policy disclosures, indicating an ad hoc approach to presence checking. Implementing analytics and SEO tools would enhance measurement maturity.
Implement web analytics tools
If not already in place (we cannot tell from the outside), implement web analytics tools like Google Analytics to monitor website traffic and user behavior.
Utilize SEO and AEO tools
If not already in place (we cannot tell from the outside), utilize SEO and AEO tools such as Semrush or Ahrefs to track search engine performance and optimize content.
Develop privacy policy disclosures
If not already in place (we cannot tell from the outside), develop a privacy policy that discloses the use of analytics and monitoring tools to ensure transparency with users.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.