Your AEO Assessment: jet2.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where jet2.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance website accessibility by addressing identified issues to ensure compliance with WCAG standards and improve user experience.
Conduct a thorough audit to identify and rectify bad or suspect backlinks to improve domain authority and search rankings.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well jet2.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Jet2.com has made progress in providing clear and accessible content, including an FAQ section and maintaining readability. However, expanding the FAQ, adding in-depth guides, and ensuring content is regularly updated with visible dates would enhance the site's content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing a broader range of customer inquiries.
Publish in-depth travel guides
Create in-depth articles and guides that cover travel tips, destination highlights, and booking processes.
Implement content update schedule
Regularly update existing content to ensure accuracy and relevance, and display 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Jet2.com demonstrates a solid backlink profile but faces challenges with harmful backlinks and low accessibility ratings. Addressing these issues through schema implementation, backlink auditing, and accessibility improvements will enhance technical SEO maturity.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Audit and remove harmful backlinks
Conduct a thorough audit to identify and rectify bad or suspect backlinks to improve domain authority and search rankings.
Improve website accessibility
Enhance website accessibility by addressing identified issues to ensure compliance with WCAG standards and improve user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Jet2.com demonstrates strong authority in the aviation industry, with consistent citations and a recognized Knowledge Panel. Enhancing thought leadership content and visual storytelling can further solidify its authoritative position.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports to establish authority in the aviation industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage and update authoritative citations
Proactively manage and update citations on authoritative sites to ensure accurate representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Jet2.com currently lacks visible evidence of advanced measurement tools and practices, indicating a maturity level of 2. Implementing systematic tracking of LLM traffic and utilizing mention tracking tools would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.