Your AEO Assessment: joinforma.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where joinforma.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Create in-depth blog posts covering topics like 'How to Use HSA to Pay for COBRA' and 'Are Stipends Taxable'.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well joinforma.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Forma's content effectively addresses some user questions but lacks depth and regular updates. Enhancing the FAQ section, publishing detailed blog posts on key topics, and ensuring content freshness will improve the site's content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Publish in-depth blog posts
Create in-depth blog posts covering topics like 'How to Use HSA to Pay for COBRA' and 'Are Stipends Taxable'.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data, optimal site speed, and mobile responsiveness. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website speed
Optimize website speed by compressing images, leveraging browser caching, and minimizing render-blocking resources to improve user experience and search rankings.
Ensure mobile-friendliness
Ensure mobile-friendliness by adopting a responsive design or creating a mobile version of the website to cater to mobile-first indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Forma demonstrates a solid foundation in authority with positive industry mentions and credible content. To advance, enhancing digital PR, establishing a Wikipedia presence, and engaging more on social platforms are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the HR services sector.
Engage on social platforms
Monitor and engage with discussions on platforms like Reddit and Quora to improve brand presence and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Forma's website shows no visible evidence of web analytics or SEO tools usage. The privacy policy indicates some tracking via web beacons, but further implementation of measurement tools is recommended to enhance analytics capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.