Your AEO Assessment: jpmorgan.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where jpmorgan.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Implement a comprehensive schema markup strategy across all web pages to enhance search engine understanding and visibility.
Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexation, and site speed.
What your AEO Assessment covers
Your personalized AEO assessment measures how well jpmorgan.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
J.P. Morgan's Investment Banking site effectively addresses user questions with semantically rich content but could enhance readability and ensure content freshness to improve user engagement and comprehension.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand content depth
Develop comprehensive content that addresses clusters of related questions to provide in-depth insights.
Maintain content freshness
Ensure all content is regularly updated, with visible indicators of freshness, to maintain relevance and accuracy.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
J.P. Morgan's website demonstrates a solid foundation in technical SEO practices but requires enhancements in schema markup implementation, regular technical audits, and a consistent design system to advance its AEO maturity.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all web pages to enhance search engine understanding and visibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexation, and site speed.
Establish consistent design system
Develop and enforce a consistent design system to ensure uniformity and scalability across all digital platforms.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
JPMorgan Chase demonstrates a high level of authority maturity with extensive positive coverage across authoritative sites, accurate third-party entries, and engaging, well-attributed content. Continued focus on citation accuracy, visual storytelling, and original research will further solidify its leadership position.
Maintain citation accuracy
Continue to actively manage and correct inaccuracies in citations across authoritative sources to maintain high information accuracy.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content formats to further captivate the audience.
Expand original research
Expand original research initiatives to produce unique data-driven insights that can be widely cited and shared.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and disclosures related to analytics and AI usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools can enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.