Your AEO Assessment: justworks.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where justworks.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy that includes a blog and FAQ section to address common user questions.
Optimize website speed and performance by addressing server latency and page load times.
Conduct keyword research to identify relevant non-branded keywords and incorporate them into new content.
What your AEO Assessment covers
Your personalized AEO assessment measures how well justworks.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Justworks' content strategy is currently at Level 1, focusing primarily on brand-specific keywords without comprehensive user-focused content. Establishing a blog and FAQ section, expanding keyword targeting, and implementing regular content updates will enhance their AEO maturity.
Establish blog and FAQ sections
Develop a content strategy that includes a blog and FAQ section to address common user questions.
Expand keyword targeting
Conduct keyword research to identify relevant non-branded keywords and incorporate them into new content.
Implement regular content updates
Ensure content is created and regularly updated by an editorial team to maintain relevance and accuracy.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Justworks demonstrates a solid foundation in technical SEO with a well-structured website and responsive design. However, improvements in site speed, structured data implementation, and mobile optimization are necessary to advance to the next level of AEO maturity.
Improve website speed and performance
Optimize website speed and performance by addressing server latency and page load times to enhance user experience and search engine rankings.
Add structured data markup
Implement structured data (schema markup) to enhance search engine understanding of content and improve visibility in search results.
Enhance mobile responsiveness
Ensure all pages are mobile-friendly and responsive to provide a consistent user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Justworks demonstrates a solid foundation in authority with accurate third-party entries and some presence in authoritative sites. However, increasing industry mentions, managing online reputation, and enhancing thought leadership are key areas for advancement.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Manage online reputation
Monitor and manage online reputation by addressing negative reviews and improving customer service.
Promote thought leadership
Develop and promote thought leadership content to establish authority in the PEO industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Justworks demonstrates a solid foundation in measurement practices, utilizing web analytics and internal data analysis tools. To advance to the next maturity level, implementing systematic tracking of LLM traffic, mentions, and sentiment, along with monitoring conversion rates from LLM-sourced traffic, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.