Your AEO Assessment: kaltura.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where kaltura.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy with in-depth articles.
Implement structured data markup across all relevant pages.
Establish a regularly updated blog for audience engagement.
What your AEO Assessment covers
Your personalized AEO assessment measures how well kaltura.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Kaltura's website currently exhibits a Level 1 content maturity, focusing primarily on product-specific information with limited depth and breadth. Implementing a comprehensive content strategy, including a regularly updated blog and FAQ section, would enhance user engagement and information accessibility.
Develop comprehensive content strategy
Develop a comprehensive content strategy that includes creating in-depth articles addressing common user questions and industry topics.
Establish regularly updated blog
Establish a regularly updated blog to provide fresh, relevant content and engage with the target audience.
Implement FAQ section
Implement an FAQ section to directly address common user inquiries and improve site usability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical SEO elements in place but requires improvements in structured data implementation, crawl accessibility, and performance optimization to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and eligibility for rich results.
Review robots.Txt and meta robots tags
Ensure all pages are accessible to search engines by reviewing and updating the robots.txt file and meta robots tags to prevent unintentional blocking.
Optimize website performance
Optimize website performance by compressing images, minifying CSS and JavaScript files, and leveraging browser caching to improve load times.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Kaltura demonstrates strong authority in the video SaaS industry, with significant recognition and positive mentions across authoritative sites. To advance to the next maturity level, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing third-party references.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the video SaaS industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, animations, and infographics to engage visitors.
Manage third-party references
Proactively manage and update third-party references, such as Wikipedia and review sites, to ensure accurate and up-to-date information about the company.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Kaltura's website lacks visible evidence of web analytics and SEO/AEO tools, and there are no public disclosures regarding analytics or AI/LLM usage, indicating a basic level of measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.