Your AEO Assessment: kmart.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where kmart.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand the FAQ section to cover a broader range of customer inquiries.
Implement structured data markup across all product pages.
Ensure all pages are accessible and properly indexed by search engines.
What your AEO Assessment covers
Your personalized AEO assessment measures how well kmart.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Kmart Australia's content strategy shows progress with a functional blog and FAQ section, but there's room to enhance question coverage, content freshness, and readability to better serve and engage customers.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of customer inquiries, ensuring comprehensive answers to common questions.
Maintain blog freshness
Regularly update blog content to maintain freshness and relevance, aiming for at least one new post per month.
Simplify content language
Ensure all content is written in clear, straightforward language to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently lacks structured data markup and faces accessibility and performance issues, impacting its search engine visibility and user experience. Addressing these areas will enhance its AEO maturity.
Implement structured data markup
Implement structured data markup across all product pages to enhance search engine understanding and visibility.
Improve page accessibility and indexing
Ensure all pages are accessible and properly indexed by search engines to improve overall site visibility.
Optimize website performance
Optimize website performance by addressing loading issues and ensuring all content is fully accessible.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Kmart Australia demonstrates a solid authority presence with significant coverage and positive sentiment across top sites. To advance, the company should focus on enhancing E-E-A-T by attributing content to individual authors, developing original research, and increasing proactive digital PR efforts.
Implement author attribution
Enhance E-E-A-T by attributing content to individual authors with bios.
Create thought leadership content
Develop and promote original research or thought leadership content.
Boost digital PR initiatives
Increase proactive digital PR efforts to earn more authoritative mentions.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Kmart Australia's website shows no visible evidence of measurement tools or analytics, indicating a basic level of measurement maturity. Implementing systematic tracking and analytics tools would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.