Your AEO Assessment: knowbe4.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where knowbe4.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all content is easy to read, aiming for a Flesch Reading Ease score of 80 or higher.
Optimize mobile user experience by ensuring all pages are fully responsive and load efficiently on various devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well knowbe4.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
KnowBe4's content effectively addresses clusters of related questions with consistent brand messaging. However, improving readability and expanding FAQs to cover all targeted questions would enhance content maturity.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Improve content readability
Ensure all content is easy to read, aiming for a Flesch Reading Ease score of 80 or higher.
Expand and enhance faqs
Expand FAQs to cover nearly all targeted questions, providing thorough answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
KnowBe4's website exhibits strong technical SEO foundations with efficient architecture and robust security measures. To advance to the highest maturity level, implementing structured data, enhancing mobile responsiveness, and conducting regular technical audits are recommended.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile responsiveness
Optimize mobile user experience by ensuring all pages are fully responsive and load efficiently on various devices.
Regular technical SEO maintenance
Regularly monitor and address technical SEO issues such as broken links, duplicate content, and crawl errors to maintain optimal site health.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
KnowBe4 demonstrates strong authority in the cybersecurity industry, with high coverage and positive sentiment in authoritative publications, accurate third-party entries, and content attributed to experts. To advance to the highest maturity level, enhancing visual storytelling, correcting reference inaccuracies, and boosting digital PR efforts are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and high-quality visuals across key content.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Boost digital PR efforts
Increase proactive digital PR efforts to secure more authoritative mentions and citations in industry-leading publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
KnowBe4 demonstrates a solid foundation in measurement practices with the use of web analytics tools and clear privacy disclosures. To advance to the next maturity level, implementing systematic tracking of LLM traffic, mentions, and conversion rates is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Establish regular AI mention tracking
If not already in place (we cannot tell from the outside), conduct daily or weekly mention tracking to assess inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.