Your AEO Assessment: litmus.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where litmus.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize Core Web Vitals by improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics to enhance user experience and search rankings.
Ensure all pages are accessible via HTTPS and set up proper redirects from HTTP to HTTPS to secure the site and improve SEO performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well litmus.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Litmus.com demonstrates strong content maturity with comprehensive coverage across the buyer funnel and regular updates. To advance further, incorporating personalized content, interactive media, and external expert insights is recommended.
Implement personalized content
Develop dynamic, personalized content tailored to individual user segments to enhance engagement.
Add interactive media
Incorporate interactive elements like animations and videos to make content more engaging.
Include guest expert insights
Collaborate with external experts to provide guest insights, adding credibility and diversity to content.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Litmus.com demonstrates a solid technical SEO foundation with effective crawling, indexing, and mobile responsiveness. To advance to the next maturity level, implementing structured data, optimizing Core Web Vitals, and enforcing HTTPS across all pages are recommended.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize Core Web Vitals by improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics to enhance user experience and search rankings.
Enforce HTTPS across site
Ensure all pages are accessible via HTTPS and set up proper redirects from HTTP to HTTPS to secure the site and improve SEO performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Litmus demonstrates strong authority in the email marketing industry, with high coverage on authoritative sites and accurate third-party entries. To advance to the highest maturity level, focusing on publishing thought leadership content and enhancing visual storytelling is recommended.
Publish annual thought leadership report
Develop and publish an annual thought leadership report to establish authority in the email marketing industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Update wikipedia page
Proactively manage and update the company's Wikipedia page to ensure accuracy and comprehensiveness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Litmus.com currently shows no visible evidence of utilizing web analytics or SEO/AEO tools, and its privacy policy lacks disclosures on analytics or AI/LLM usage. Advancing measurement maturity would involve implementing systematic tracking of LLM traffic and mentions, adopting mention tracking tools, and monitoring conversion rates from LLM traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.