Your AEO Assessment: macmillan.org.uk
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where macmillan.org.uk can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by addressing Core Web Vitals, including improving page load times and interactivity.
What your AEO Assessment covers
Your personalized AEO assessment measures how well macmillan.org.uk is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Macmillan Cancer Support's content effectively addresses related questions with consistent messaging and comprehensive FAQs. To advance, enhancing semantic richness, implementing regular updates, and expanding FAQs are recommended.
Create content addressing question clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Broaden FAQ coverage
Expand the FAQ section to cover a broader range of user inquiries comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Macmillan Cancer Support's website demonstrates a solid foundation in technical SEO with active performance monitoring and a commitment to accessibility standards. To advance to the next maturity level, implementing structured data, optimizing Core Web Vitals, and enhancing mobile usability are recommended.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving page load times and interactivity.
Enhance mobile usability
Ensure all pages are mobile-friendly and provide a seamless user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Macmillan Cancer Support demonstrates strong authority through consistent citations, a recognized Knowledge Panel, and engaging visual content. To advance to the highest maturity level, the organization should focus on publishing original research, enhancing visual storytelling, and proactively managing information on authoritative platforms.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the cancer support domain.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage information on authoritative platforms
Proactively manage and update information on authoritative platforms like Wikipedia to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Macmillan.org.uk currently shows no visible evidence of implementing web analytics or SEO/AEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and utilizing appropriate tools, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.