Your AEO Assessment: madebyshape.co.uk
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where madebyshape.co.uk can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well madebyshape.co.uk is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
MadeByShape demonstrates active content creation through its blog but lacks a comprehensive FAQ section and has technical content that could be simplified to improve readability and accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement content update schedule
Regularly update existing content to ensure freshness and relevance.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
MadeByShape demonstrates a solid technical foundation but can enhance its AEO maturity by implementing structured data, improving mobile usability, and optimizing page load times to elevate search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to improve site performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
MadeByShape demonstrates foundational authority with content attributed to individuals and visually engaging elements. However, the absence of a Google Knowledge Graph entry and Wikipedia page, along with limited mentions on top industry sites, suggests opportunities to enhance its authoritative presence.
Establish Google knowledge graph presence
Claim and optimize a Google Knowledge Graph entry to enhance brand visibility and credibility.
Create wikipedia page
Develop and maintain a Wikipedia page to provide authoritative information about the company.
Enhance industry site engagement
Increase outreach to authoritative industry sites to improve top site coverage and positive mentions.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
MadeByShape currently lacks visible evidence of web analytics tools and disclosures related to analytics or AI/LLM usage. Implementing systematic tracking and utilizing mention tracking tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.