Your AEO Assessment: makwater.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where makwater.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Simplify technical content to improve readability and accessibility.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well makwater.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
MAK Water's website provides detailed information on its services but lacks a comprehensive FAQ section and has content that is often complex and not regularly updated, impacting user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Implement content update schedule
Regularly update content to ensure freshness and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has established basic technical SEO practices but lacks advanced implementations like structured data, optimal site speed, and mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website speed
Optimize website speed by compressing images, leveraging browser caching, and minimizing server response times to improve user experience and search rankings.
Ensure mobile-friendliness
Ensure mobile-friendliness by adopting responsive design principles, optimizing layout and navigation for various devices, and improving mobile page load times.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
MAK Water demonstrates foundational authority in the water treatment industry but lacks key elements like author bios, a Google Knowledge Graph entry, and a Wikipedia page, which are essential for advancing to higher authority levels.
Add author bios
Implement author bios on key content to demonstrate expertise and experience.
Claim knowledge graph
Claim and optimize a Google Knowledge Graph entry to enhance brand authority.
Create wikipedia page
Develop a Wikipedia page to establish credibility and provide comprehensive company information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
MAK Water's website lacks visible evidence of web analytics and SEO tools, indicating a potential gap in systematic measurement practices. Implementing comprehensive tracking and analysis tools could enhance their understanding of online performance and user engagement.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.