Your AEO Assessment: manulife.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where manulife.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Ensure the website is fully responsive by incorporating media queries to adapt to various screen sizes and devices.
Enhance existing content to comprehensively answer clusters of related questions, improving semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well manulife.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Manulife's content strategy is evolving, with efforts to answer user questions and maintain content freshness. To advance, focus on developing comprehensive content clusters, implementing regular updates, and enhancing readability.
Develop comprehensive content clusters
Enhance existing content to comprehensively answer clusters of related questions, improving semantic richness.
Establish regular content updates
Implement a systematic content update schedule to ensure all materials are refreshed at least annually.
Improve content readability
Simplify complex content to achieve a Flesch Reading Ease score of 60 or higher, enhancing readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Manulife's website demonstrates a solid technical foundation with effective use of technologies and security measures. However, to advance in AEO maturity, implementing structured data markup, optimizing performance, and ensuring full responsiveness are recommended.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by addressing issues such as image caching and media query responsiveness to improve load times and user experience.
Ensure full responsiveness
Ensure the website is fully responsive by incorporating media queries to adapt to various screen sizes and devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Manulife demonstrates strong authority through accurate third-party entries and engaging content attributed to experts. To advance, enhancing visual storytelling and proactively managing citations are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content such as infographics, animations, and videos across key pages.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure information about Manulife is up-to-date and well-sourced.
Manage citations in SEO snippets
Monitor and manage citations to ensure Manulife is referenced within others’ SEO snippets and explicitly mentioned as a source in Answer Engines.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Manulife demonstrates a strong commitment to measurement maturity through the use of web analytics, business intelligence platforms, and AI tools. Advancing to the next level involves implementing systematic tracking of LLM traffic, mentions, and sentiment, as well as monitoring conversion rates from LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Establish regular AI mention tracking
If not already in place (we cannot tell from the outside), conduct daily or weekly mention tracking to assess inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.