Your AEO Assessment: marathon.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where marathon.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries
Implement structured data markup (schema.org) across all relevant pages
Optimize website performance by improving page load times and ensuring mobile responsiveness
What your AEO Assessment covers
Your personalized AEO assessment measures how well marathon.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Marathon's website demonstrates a foundational content strategy with some answer-oriented material. To advance, enhancing readability, updating content regularly, and expanding resources like FAQs are recommended.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement regular content updates
Regularly update content to reflect the latest industry standards and company developments.
Enhance content readability
Simplify technical language to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Marathon.au has established a solid online presence but lacks advanced technical SEO implementations such as structured data and optimal site performance. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and eligibility for rich results.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and meet Core Web Vitals standards.
Perform comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexation, and site architecture.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Marathon demonstrates foundational authority in the modular construction industry but lacks key elements like a Google Knowledge Graph entry and a Wikipedia page. Enhancing these areas and increasing mentions on authoritative sites will strengthen its online presence and credibility.
Claim Google knowledge graph entry
Claim and optimize a Google Knowledge Graph entry to enhance online visibility and credibility.
Create wikipedia page
Create a detailed Wikipedia page to provide comprehensive information about the company.
Implement digital PR strategy
Implement a proactive digital PR strategy to increase mentions on authoritative industry sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Marathon's website lacks visible evidence of measurement tools and systematic tracking practices, indicating an ad hoc approach to presence checking. Implementing structured tracking and analytics would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.