Your AEO Assessment: maropost.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where maropost.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy to create a library of articles addressing user questions, focusing on 'what', 'how', and 'why'.
Establish an editorial process for regular content updates to ensure current and comprehensive information.
Implement schema markup strategy across pages to enhance search engine understanding.
What your AEO Assessment covers
Your personalized AEO assessment measures how well maropost.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Maropost's content strategy is in its early stages, primarily focusing on product information without a comprehensive approach to addressing user questions. Establishing a structured content library, regular updates, and dedicated blog and FAQ sections will enhance user engagement and SEO performance.
Create a user-focused content library
Develop a content strategy that includes creating a library of articles addressing user questions, focusing on 'what', 'how', and 'why' topics relevant to your industry.
Implement regular content updates
Establish an editorial process to regularly update and expand content, ensuring it remains current and comprehensive.
Add blog and FAQ sections
Incorporate a blog and FAQ section to provide in-depth answers to common user inquiries and demonstrate industry expertise.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Maropost's website demonstrates a solid technical foundation but lacks comprehensive schema markup and optimal performance metrics. Addressing these areas will enhance search engine visibility and user experience, advancing the site's technical maturity.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Regular technical audits
Conduct regular technical audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Maropost demonstrates a solid foundation in authority with accurate Google Knowledge Graph information and content attributed to individuals. However, to advance further, increasing mentions in authoritative publications and establishing a Wikipedia presence are recommended.
Enhance digital PR strategy
Develop a comprehensive digital PR strategy to increase mentions in authoritative industry publications.
Establish wikipedia presence
Create and maintain a Wikipedia page to improve online presence and credibility.
Monitor online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Maropost demonstrates a solid foundation in measurement practices with visible use of analytics tools and compliance with data protection regulations. Advancing to the next maturity level involves implementing systematic tracking of LLM interactions and their impact on business outcomes.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Establish regular AI mention tracking
If not already in place (we cannot tell from the outside), conduct daily or weekly mention tracking to assess inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.