Your AEO Assessment: mdanderson.org
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where mdanderson.org can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well mdanderson.org is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
MD Anderson's content effectively addresses clusters of related questions with clear and comprehensive information. To advance in AEO maturity, focus on developing a hierarchical content structure, ensuring regular updates with visible freshness indicators, and simplifying complex content to enhance readability.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score of 80 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
MD Anderson's website demonstrates a solid technical foundation but lacks structured data, has suboptimal page load times, and inconsistent mobile responsiveness. Addressing these areas will enhance SEO performance and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
MD Anderson Cancer Center demonstrates exceptional authority in the oncology field, with widespread positive citations, strong digital presence, and recognized thought leadership. Continued focus on research attribution, original data production, and citation management will further solidify its leading position.
Enhance research attribution
Ensure all research publications are properly linked and attributed in major publications to enhance visibility and credibility.
Maintain thought leadership
Continue producing original data and comprehensive reports to maintain and strengthen thought leadership in oncology.
Manage citations
Actively manage and monitor citations across various platforms to ensure accuracy and proper representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
MD Anderson's website shows no visible evidence of web analytics tools or disclosures related to analytics and AI/LLM usage. To advance in measurement maturity, implementing systematic tracking of LLM traffic and utilizing mention tracking tools are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.