Your AEO Assessment: miro.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where miro.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel, from awareness to retention.
Optimize Largest Contentful Paint (LCP) by reducing server response times and optimizing images to improve load speed.
Regularly update content to maintain freshness, aiming for no content older than 12 months, with a significant portion updated within the last 6 months.
What your AEO Assessment covers
Your personalized AEO assessment measures how well miro.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Miro's content effectively addresses clusters of user questions with accessible language and comprehensive FAQs. To advance, the site should develop content covering entire topics across the buyer funnel, ensure regular updates, and integrate original research to enhance authority and value.
Create comprehensive topic coverage
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel, from awareness to retention.
Implement regular content updates
Regularly update content to maintain freshness, aiming for no content older than 12 months, with a significant portion updated within the last 6 months.
Integrate original research
Incorporate original research and data into content to enhance authority and provide unique value to readers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Miro.com demonstrates a solid technical SEO foundation with good FCP and CLS scores. However, improvements in LCP and implementing lazy loading could enhance user experience and search engine performance. Regular technical SEO audits are recommended to maintain and improve site health.
Enhance LCP performance
Optimize Largest Contentful Paint (LCP) by reducing server response times and optimizing images to improve load speed.
Implement lazy loading
Implement lazy loading for offscreen images and iframes to improve page load times and user experience.
Regular SEO audits
Conduct regular technical SEO audits to identify and address issues affecting site performance and search engine visibility.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Miro demonstrates strong authority with accurate entries on major platforms and content attributed to experts. To advance, focusing on original research publications and enhancing visual storytelling will further solidify its thought leadership and engagement.
Publish original research reports
Develop and publish original research reports or industry studies to establish thought leadership and increase authoritative citations.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive infographics and videos across key content to boost engagement.
Manage authoritative platform entries
Proactively manage and update entries on authoritative platforms like Wikipedia and Google Knowledge Graph to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Miro's current measurement practices appear to be at an ad hoc presence checking level, with no visible evidence of systematic tracking of LLM traffic, mentions, or sentiment. Implementing structured measurement tools and processes would enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.