Your AEO Assessment: mnp.ca
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where mnp.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (Schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well mnp.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
MNP's content effectively addresses clusters of related questions with consistent brand messaging. To advance, focus on comprehensive topic coverage, regular content updates, and expanding the FAQ section to cover all user inquiries.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement content freshness
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
MNP.ca demonstrates a solid technical foundation with effective use of a CMS and CDN. However, to advance in AEO maturity, implementing structured data, optimizing Core Web Vitals, and enforcing HTTPS across all pages are recommended.
Implement structured data markup
Implement structured data markup (Schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
Enforce HTTPS across site
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
MNP demonstrates a solid foundation in authority with accurate knowledge graph entries and expert-attributed content. To advance, focusing on increasing authoritative mentions, publishing thought leadership, and monitoring online sentiment is recommended.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Publish thought leadership
Develop and promote annual thought leadership reports to establish industry authority.
Monitor online sentiment
Implement a systematic approach to monitor and manage online mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
MNP's website currently lacks visible measurement tools and mentions of analytics or AI usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.