Your AEO Assessment: money.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where money.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well money.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Money.com demonstrates a strong commitment to addressing user questions with accessible content. To advance in AEO maturity, the site should focus on comprehensive topic coverage, annual flagship content with original research, and a systematic content update strategy.
Develop comprehensive topic coverage
Develop comprehensive content that addresses entire topics, ensuring coverage across the full buyer funnel.
Publish annual flagship content
Create and publish at least one flagship piece of content annually, incorporating original research to establish authority.
Implement content update strategy
Implement a systematic content update strategy to ensure all content remains current, with visible indicators of freshness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Money.com demonstrates a solid technical SEO foundation but can enhance its maturity by implementing structured data, optimizing performance, and conducting regular audits to maintain and improve search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and address issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Money.com demonstrates strong authority in the personal finance media industry, with frequent citations by reputable sources and content attributed to experts. To advance to the highest maturity level, the site should focus on publishing original research, enhancing visual storytelling, and proactively managing information on reference sites.
Publish original research reports
Develop and publish original research reports or annual studies to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive infographics and videos across the site.
Manage wikipedia and reference site information
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Money.com currently lacks visible evidence of web analytics and SEO/AEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking of LLM traffic and mentions, along with utilizing SEO tools, would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.