Your AEO Assessment: mortgagecadence.com

Overall AEO Maturity score: 2 out of 5

Your top 3 priorities

Here's where mortgagecadence.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:

  • Develop a comprehensive FAQ section addressing common user questions.

  • Simplify technical content to improve readability and accessibility.

  • Implement structured data markup across all pages to enhance search engine understanding and visibility.

What your AEO Assessment covers

Your personalized AEO assessment measures how well mortgagecadence.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

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Content

Content: Build the source AI trusts

We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.

Content Category Score

Mortgage Cadence's content addresses some user questions but requires expansion and simplification to enhance readability and engagement. Regular updates and comprehensive FAQs will improve content maturity.

Expand FAQ section

Develop a comprehensive FAQ section addressing common user questions.

Enhance content readability

Simplify technical content to improve readability and accessibility.

Update blog content

Regularly update blog content to maintain relevance and freshness.

Question Coverage Percentage

Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.

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Technical

Technical: Structure wins

We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.

Technical Category Score

The website currently exhibits fundamental technical SEO issues, including the absence of structured data, non-optimized meta elements, and broken links. Addressing these areas will significantly enhance search engine visibility and user experience.

Implement structured data markup

Implement structured data markup across all pages to enhance search engine understanding and visibility.

Optimize meta titles and descriptions

Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.

Fix broken links and ensure accessibility

Conduct a comprehensive audit to identify and fix broken links and ensure all pages are accessible.

Schema Coverage Percentage

Share of pages with schema.org metadata for improved LLM and search engine understanding.

Learn about generating schema in Webflow

Authority

Authority: Earn trust, everywhere

We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.

Authority Category Score

Mortgage Cadence demonstrates strong authority in the mortgage technology industry through industry recognition, accurate representation on authoritative sites, and content attributed to experts. To advance further, the company should focus on publishing original research, enhancing visual storytelling, and establishing a Wikipedia presence.

Publish original research reports

Develop and publish original research reports or whitepapers to establish thought leadership in the mortgage technology industry.

Enhance visual storytelling

Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage visitors.

Manage wikipedia presence

Proactively manage and update information on authoritative sites like Wikipedia to ensure accurate representation of the brand.

Authority Coverage Percentage

Percent of top 50 industry sites that mention you.

Build pages that command authority

Measurement

Measurement: From rankings to representation

This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.

Measurement Category Score

Mortgage Cadence currently lacks visible evidence of web analytics and SEO/AEO tools usage, indicating a need for enhanced measurement practices to advance in AEO maturity.

Implement LLM traffic and sentiment tracking

If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.

Utilize SEO and AEO tools for mention tracking

If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.

Track conversion rates for LLM-sourced traffic

If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.

Measurement Coverage

Presence of externally visible signs on your website that you are using measurement tools.

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