Your AEO Assessment: motus.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where motus.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement a comprehensive technical SEO audit to address missing robots.txt file, lack of HTTPS, and absence of schema markup.
Develop and promote thought leadership content to establish authority in the industry.
Enhance digital PR efforts to increase mentions in authoritative industry publications.
What your AEO Assessment covers
Your personalized AEO assessment measures how well motus.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Motus has established a solid foundation with its blog and resources, providing accessible content. However, expanding the FAQ section, updating existing materials, and adding in-depth articles will enhance content maturity and better serve user needs.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Update existing content
Regularly update existing content to ensure accuracy and relevance.
Publish in-depth articles
Create in-depth articles that explore topics related to vehicle reimbursement and risk management.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Motus.com has foundational technical SEO elements in place but lacks critical components like a robots.txt file, HTTPS security, and structured data implementation. Addressing these gaps will enhance search engine visibility and user experience.
Conduct technical SEO audit
Implement a comprehensive technical SEO audit to identify and address issues such as missing robots.txt file, lack of HTTPS, and absence of schema markup.
Implement structured data
Develop and implement a structured data strategy to enhance search engine understanding and visibility of website content.
Optimize mobile usability
Ensure the website is fully accessible and optimized for mobile devices to improve user experience and search engine rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Motus demonstrates a solid foundation in authority with positive mentions and accurate third-party information. To advance, focusing on increasing authoritative mentions, systematic tracking, and thought leadership will be beneficial.
Enhance digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Track mentions and sentiment
Implement systematic tracking of earned mentions and sentiment across platforms.
Develop thought leadership
Develop and promote thought leadership content to establish authority in the industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Motus demonstrates active use of web analytics tools like Google Analytics and New Relic. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, indicating room for advancement in measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.