Your AEO Assessment: movement.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where movement.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer questions.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
What your AEO Assessment covers
Your personalized AEO assessment measures how well movement.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Movement Mortgage's content effectively addresses some customer questions with clear language. However, expanding the FAQ section, updating content regularly, and broadening blog topics can enhance user engagement and information coverage.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer questions.
Implement content update schedule
Regularly update existing content to ensure accuracy and relevance.
Broaden blog topic coverage
Expand blog content to cover a wider range of topics related to home buying and refinancing.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Movement Mortgage's website demonstrates foundational technical SEO practices but lacks advanced optimizations like structured data and efficient page load speeds. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Enhance page load speeds
Improve page load speeds by optimizing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Movement Mortgage demonstrates a solid foundation in authority with positive mentions across authoritative sites and accurate third-party representations. To advance, focusing on proactive digital PR, systematic tracking of mentions, and developing thought leadership content is recommended.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Track mentions & sentiment
Implement systematic tracking of earned mentions and sentiment across platforms.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the mortgage industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Movement.com currently shows no visible evidence of web analytics or SEO/AEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking and utilizing appropriate tools could enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.