Your AEO Assessment: mrcooper.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where mrcooper.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website performance by reducing page load times and improving Core Web Vitals to enhance user experience and SEO rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well mrcooper.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Mr. Cooper's content strategy includes some answer-oriented material relevant to their audience, with about half of the content updated in the past year. To advance in AEO maturity, they should develop a comprehensive FAQ section, establish a regular content update schedule, and broaden their topic coverage.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement content update schedule
Regularly update existing content to ensure accuracy and relevance.
Broaden content topics
Expand content to cover a broader range of topics related to homeownership and mortgage processes.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Mr. Cooper's website demonstrates a solid technical foundation but lacks structured data markup and has suboptimal page load times. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website performance
Optimize website performance by reducing page load times and improving Core Web Vitals to enhance user experience and SEO rankings.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly and responsive to cater to the increasing number of mobile users and comply with Google's mobile-first indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Mr. Cooper demonstrates strong authority in the financial services industry with high coverage and positive mentions on authoritative sites. To advance further, enhancing visual storytelling, managing citations proactively, and developing original research reports are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and infographics to engage users.
Manage authoritative citations
Proactively manage and update citations on authoritative sites to ensure accurate representation.
Develop original research reports
Develop original research reports to establish thought leadership and increase brand authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Mr. Cooper's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking of LLM traffic and mentions, utilizing mention tracking tools, and monitoring conversion rates for LLM-sourced traffic would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.