Your AEO Assessment: nanostring.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where nanostring.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify technical content to improve readability; aim for a Flesch Reading Ease score above 60.
Expand the FAQ section to cover more user questions, ensuring comprehensive answers.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well nanostring.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
NanoString's content is moderately difficult to read and partially addresses user questions. Enhancing readability and expanding the FAQ section will improve user engagement and information accessibility.
Enhance readability of technical content
Simplify technical content to improve readability; aim for a Flesch Reading Ease score above 60.
Broaden FAQ coverage
Expand the FAQ section to cover more user questions, ensuring comprehensive answers.
Create content for question clusters
Develop content that addresses clusters of related questions to provide in-depth information.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical elements in place but lacks structured data markup, optimal performance, and a robust internal linking strategy. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Develop internal linking strategy
Develop a comprehensive internal linking strategy to improve site navigation and distribute link equity.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
NanoString Technologies demonstrates strong authority in the biotechnology industry, with frequent citations by authoritative sources and engaging visual content. To advance to the highest maturity level, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing information on reference sites.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in spatial biology.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage wikipedia and reference sites
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
NanoString's website lacks visible evidence of advanced measurement tools and practices, indicating an ad hoc approach to presence checking. Implementing systematic tracking and analytics would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.