Your AEO Assessment: natwest.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where natwest.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Ensure all FAQs comprehensively answer targeted questions to improve user experience and search visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well natwest.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
NatWest's content effectively addresses clusters of customer questions with a focus on readability. To advance, enhancing topic comprehensiveness, improving FAQ coverage, and simplifying complex content are recommended.
Create content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience and search visibility.
Improve readability
Simplify complex content to achieve a Flesch Reading Ease score of 80 or higher, making it more accessible.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
NatWest's website demonstrates a solid technical foundation but lacks structured data markup and has not recently conducted a comprehensive technical SEO audit. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Conduct technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
NatWest demonstrates strong authority in the financial services industry, with consistent citations by major publications and recognition as a notable entity. Enhancing visual storytelling, correcting minor inaccuracies on reference sites, and developing original research reports could further solidify its position.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals to engage users.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure information about NatWest is up-to-date and well-sourced.
Develop original research reports
Develop and promote original research reports to establish NatWest as a thought leader in the financial services industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
NatWest demonstrates a strong commitment to advanced analytics and data-driven strategies through collaborations and platform usage. To enhance measurement maturity, implementing systematic tracking of LLM interactions and conversion rates is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.