Your AEO Assessment: nerdwallet.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where nerdwallet.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop dynamic, personalized content tailored to individual user preferences and behaviors.
Enhance content with engaging visuals, animations, and videos to improve user engagement.
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well nerdwallet.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
NerdWallet's content strategy effectively addresses a wide range of user questions with comprehensive, up-to-date information. To advance to the highest maturity level, incorporating personalized content, engaging visuals, and external expert insights is recommended.
Implement personalized content
Develop dynamic, personalized content tailored to individual user preferences and behaviors.
Incorporate visual and interactive elements
Enhance content with engaging visuals, animations, and videos to improve user engagement.
Include guest expert contributions
Collaborate with external experts to provide guest insights and diversify content perspectives.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
NerdWallet demonstrates strong technical SEO practices with effective content management and minimal on-page issues. To reach the highest maturity level, enhancing schema markup, reducing broken links, and optimizing page load speeds are recommended.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Reduce broken link rate
Conduct regular audits to identify and fix broken links, aiming to reduce the current 7.6% broken link rate.
Improve page load speeds
Optimize page load speeds by compressing images and leveraging browser caching to improve user experience and SEO performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
NerdWallet demonstrates strong authority with high coverage and positive sentiment across authoritative sites, accurate Knowledge Graph and Wikipedia entries, and content attributed to experts. To advance, focus on publishing original research, enhancing visual storytelling, and managing reference site accuracy.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content.
Manage wikipedia and reference site accuracy
Proactively manage and correct inaccuracies on Wikipedia and other reference sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
NerdWallet demonstrates a solid foundation in measurement practices with the use of web analytics tools and third-party services for analytics. To advance to the next maturity level, implementing systematic tracking of LLM traffic, mentions, and sentiment, along with monitoring conversion rates from LLM-sourced traffic, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.