Your AEO Assessment: northerntrust.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where northerntrust.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and structure to achieve a Flesch Reading Ease score above 60.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet eligibility.
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well northerntrust.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Northern Trust's content effectively addresses clusters of related questions and demonstrates a commitment to freshness. However, improving readability and ensuring comprehensive coverage can further enhance user engagement and information accessibility.
Improve content readability
Enhance content readability by simplifying language and structure to achieve a Flesch Reading Ease score above 60.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
Maintain content freshness
Regularly update content to ensure freshness and relevance, aiming for at least 50% of content updated within the last 12 months.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Northern Trust's website demonstrates a solid technical foundation with good performance and mobile optimization. However, to advance in AEO maturity, implementing structured data, enforcing HTTPS across all pages, and addressing accessibility issues are essential next steps.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and improve rich snippet eligibility.
Enforce HTTPS across site
Ensure all pages are served over HTTPS to enhance security and trustworthiness.
Resolve accessibility issues
Address accessibility issues such as non-sequential heading elements and links lacking discernible names to improve user experience and compliance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Northern Trust demonstrates strong authority with high coverage on authoritative sites, accurate third-party entries, and content attributed to experts. To advance, focus on publishing original research, enhancing visual storytelling, and managing third-party information.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage third-party information
Proactively manage and update information on third-party platforms like Wikipedia and review sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Northern Trust's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking of LLM traffic and utilizing mention tracking tools would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.