Your AEO Assessment: nzherald.co.nz
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where nzherald.co.nz can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy that includes regular updates and original research to maintain content freshness and authority.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Conduct regular audits to identify and fix broken links and 404 errors, ensuring a seamless user experience.
What your AEO Assessment covers
Your personalized AEO assessment measures how well nzherald.co.nz is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
NZ Herald demonstrates strong content maturity with comprehensive coverage and regular updates. To advance further, implementing a unified content strategy, enhancing localization, and integrating interactive multimedia elements are recommended.
Implement comprehensive content strategy
Develop a comprehensive content strategy that includes regular updates and original research to maintain content freshness and authority.
Enhance content localization
Ensure all content is fully localized to cater to diverse audience segments, enhancing relevance and engagement.
Integrate interactive multimedia content
Incorporate more interactive and multimedia elements, such as videos and infographics, to improve user engagement and content richness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation with secure connections and strong user engagement. However, to advance in AEO maturity, it should focus on implementing comprehensive schema markup, addressing broken links, and optimizing page load speeds.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Regularly audit and fix broken links
Conduct regular audits to identify and fix broken links and 404 errors, ensuring a seamless user experience.
Optimize page load speeds
Optimize page load speeds by addressing factors such as image compression and server response times.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The New Zealand Herald demonstrates strong authority through attributed content, visual storytelling, and recognition in knowledge databases. To advance, it should focus on publishing thought leadership reports, enhancing interactive visuals, and managing its Wikipedia presence.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive infographics and videos across the website.
Manage wikipedia page
Proactively manage and update the Wikipedia page to ensure accurate and comprehensive information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible evidence of web analytics and SEO/AEO tools, and there are no public disclosures regarding analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.