Your AEO Assessment: perkinswill.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where perkinswill.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance the FAQ section to comprehensively address common client inquiries.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and mobile usability problems.
What your AEO Assessment covers
Your personalized AEO assessment measures how well perkinswill.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Perkins&Will's content effectively addresses key client questions but would benefit from enhanced readability and more frequent updates to maintain relevance and accessibility.
Expand FAQ section
Enhance the FAQ section to comprehensively address common client inquiries.
Improve content readability
Simplify complex content to improve readability and accessibility.
Maintain content freshness
Regularly update content to reflect current projects and industry trends.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical SEO elements in place but lacks advanced optimizations such as structured data markup and a fully optimized XML sitemap. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize XML sitemap
Optimize the XML sitemap to ensure it accurately reflects the site's structure and includes all important pages, facilitating better indexing by search engines.
Conduct comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and mobile usability problems.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Perkins&Will demonstrates strong authority in the architecture industry with high coverage and positive sentiment in authoritative publications, accurate third-party entries, and engaging website content. To advance to the highest maturity level, the firm should focus on publishing original research, enhancing digital PR efforts, and systematically tracking brand mentions and sentiment.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership.
Boost digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Track mentions and sentiment
Implement systematic tracking of earned mentions and sentiment to monitor brand perception.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Perkins&Will's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and implementing systematic conversion rate monitoring, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.