Your AEO Assessment: petsmart.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where petsmart.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Create a blog featuring articles on pet care, training tips, and product guides.
Ensure all pages are mobile-friendly and load efficiently to improve user experience and SEO performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well petsmart.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
PetSmart's content effectively addresses some customer questions but lacks comprehensive coverage and depth. Establishing a dedicated blog and enhancing the FAQ section can improve content maturity and better serve customer needs.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Launch pet care blog
Create a blog featuring articles on pet care, training tips, and product guides.
Implement content updates
Ensure all content is regularly updated and includes visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
PetSmart's website demonstrates solid technical foundations with secure connections and structured navigation. To advance in AEO maturity, implementing structured data, optimizing mobile performance, and addressing broken links are recommended.
Implement structured data markup
Implement structured data markup across all product pages to enhance search engine understanding and visibility.
Optimize mobile usability and page speed
Ensure all pages are mobile-friendly and load efficiently to improve user experience and SEO performance.
Conduct regular broken link audits
Regularly audit and fix broken links to maintain site integrity and user trust.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
PetSmart demonstrates strong authority with accurate Knowledge Graph and Wikipedia entries, content attributed to experts, and engaging visuals. To advance, enhancing visual storytelling, correcting reference site inaccuracies, and publishing original research are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more engaging multimedia content such as infographics, animations, and interactive elements across the website.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure information about PetSmart is up-to-date and well-sourced.
Publish original research
Develop and publish original research or data-driven reports to establish PetSmart as a thought leader in the pet retail industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
PetSmart's current measurement practices show no visible evidence of web analytics or SEO tools, indicating a foundational level of maturity. Enhancing systematic tracking of LLM traffic and mentions could advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.