Your AEO Assessment: pg.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where pg.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all web pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
Ensure all web pages are mobile-friendly by adopting responsive design principles and testing across various devices and screen sizes.
What your AEO Assessment covers
Your personalized AEO assessment measures how well pg.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Procter & Gamble's content strategy effectively addresses clusters of related questions with a consistent brand voice. To advance, enhancing content depth and updating FAQs will further improve user engagement and satisfaction.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Update and expand faqs
Ensure all FAQs are up-to-date and cover nearly all targeted questions to improve user experience.
Standardize brand voice
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation but requires enhancements in structured data implementation, page speed optimization, and mobile responsiveness to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all web pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
Ensure mobile-friendliness
Ensure all web pages are mobile-friendly by adopting responsive design principles and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Procter & Gamble demonstrates a high level of authority maturity, with extensive positive coverage across authoritative sites, accurate third-party information, and engaging, well-attributed content. Continued focus on citation management, original research, and emerging platforms will further solidify its industry leadership.
Active citation management
Continue to actively manage and monitor citations across authoritative sources to maintain and enhance brand authority.
Original research promotion
Develop and promote original research and data-driven content to further establish thought leadership in the industry.
Engage emerging platforms
Enhance engagement with emerging platforms and technologies to reach broader audiences and reinforce brand presence.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently shows no visible evidence of web analytics or SEO/AEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and implementing systematic analytics tools, would advance its measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.