Your AEO Assessment: placemakers.co.nz
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where placemakers.co.nz can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Create detailed product guides and how-to articles to assist customers.
Implement basic schema markup (e.g., Organization, Product) across key pages to enhance search engine understanding.
What your AEO Assessment covers
Your personalized AEO assessment measures how well placemakers.co.nz is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
PlaceMakers' content effectively addresses some customer questions but lacks depth and comprehensive coverage. Enhancing the FAQ section, developing detailed product guides, and ensuring regular content updates will improve user engagement and information accessibility.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Publish product guides
Create detailed product guides and how-to articles to assist customers.
Maintain content freshness
Regularly update content to ensure accuracy and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently lacks schema markup, relies heavily on JavaScript for content rendering, and suffers from slow load times, all of which hinder search engine optimization and user experience. Addressing these issues will enhance technical maturity and online visibility.
Implement basic schema markup
Implement basic schema markup (e.g., Organization, Product) across key pages to enhance search engine understanding.
Enhance page accessibility
Ensure all pages are accessible without JavaScript to improve crawlability and user experience.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
PlaceMakers demonstrates a solid online presence with accurate information and positive mentions. To advance in authority maturity, focusing on digital PR, thought leadership, and online reputation management is recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the industry.
Manage online reputation
Monitor and manage online reputation by actively engaging with reviews and feedback.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
PlaceMakers' website shows no visible evidence of web analytics or SEO tools usage. The privacy policy mentions cookies and web tracking but lacks specifics. Implementing systematic tracking of LLM traffic and mentions could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.