Your AEO Assessment: plannedparenthood.org
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where plannedparenthood.org can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses entire topics, ensuring depth and breadth in coverage.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and SEO rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well plannedparenthood.org is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Planned Parenthood's content effectively addresses clusters of user questions with accessible language. To advance, enhancing topic comprehensiveness, establishing a structured content hierarchy, and ensuring regular content updates are recommended.
Create comprehensive topic coverage
Develop comprehensive content that addresses entire topics, ensuring depth and breadth in coverage.
Establish content hierarchy
Implement a structured content hierarchy that aligns with user intent across the buyer funnel.
Maintain content freshness
Regularly update content to maintain freshness, aiming for no content older than 12 months.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Planned Parenthood's website demonstrates a solid technical foundation with effective information architecture and past SEO successes. However, to advance in AEO maturity, implementing structured data, enhancing site performance, and conducting regular technical audits are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Enhance website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Planned Parenthood demonstrates strong authority through consistent citations by reputable sources and engaging visual content. To advance to the highest maturity level, the organization should focus on publishing annual thought leadership reports and proactively managing information accuracy on external platforms.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports on reproductive health trends to establish authority.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive infographics and videos on the website.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Planned Parenthood utilizes Google Analytics and tracking technologies for user interaction analysis and targeted advertising. Advancing to the next maturity level involves implementing systematic tracking of LLM traffic, mentions, and sentiment, and monitoring conversion rates from LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.