Your AEO Assessment: pnc.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where pnc.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand content to address a broader range of user questions, especially those with high 'visit website' intent.
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
What your AEO Assessment covers
Your personalized AEO assessment measures how well pnc.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
PNC's content effectively addresses some user questions and maintains reasonable readability. To advance in AEO maturity, expanding content coverage, ensuring regular updates, and simplifying complex sections are recommended.
Expand content coverage
Expand content to address a broader range of user questions, especially those with high 'visit website' intent.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Improve readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score of 70 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
PNC has made significant strides in SEO, achieving substantial traffic growth and employing advanced tools and personnel. To reach the highest maturity level, the bank should enhance schema markup, establish regular technical audits, and optimize site speed and mobile responsiveness.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Establish routine technical SEO audits
Conduct regular technical SEO audits to proactively identify and resolve issues affecting site performance.
Improve site speed and mobile responsiveness
Optimize site speed and mobile responsiveness to improve user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
PNC demonstrates strong authority through consistent citations by major industry sources and engaging on-site content. To advance to the highest maturity level, the bank should focus on publishing original research, enhancing visual storytelling, and proactively managing third-party information accuracy.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage third-party information
Proactively manage and update information on third-party platforms like Wikipedia and Google Knowledge Graph to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
PNC's website currently lacks visible evidence of web analytics and SEO/AEO tools, and its privacy policy does not mention analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.