Your AEO Assessment: potbelly.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where potbelly.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand the FAQ section to cover a broader range of customer inquiries, ensuring comprehensive answers to common questions.
Regularly update content to reflect current offerings and information, maintaining freshness and relevance.
Optimize page load speeds by compressing images and leveraging browser caching.
What your AEO Assessment covers
Your personalized AEO assessment measures how well potbelly.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Potbelly's content effectively addresses some customer questions and maintains a readable style. However, expanding the FAQ section, ensuring regular content updates, and developing in-depth articles can further enhance engagement and authority.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of customer inquiries, ensuring comprehensive answers to common questions.
Maintain content freshness
Regularly update content to reflect current offerings and information, maintaining freshness and relevance.
Create in-depth content
Develop in-depth articles or blog posts addressing customer interests and industry topics to improve engagement and authority.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Potbelly's website shows strong technical SEO foundations with structured data and mobile optimization. To advance, focus on expanding schema coverage, improving load speeds, and resolving crawl errors.
Enhance schema markup coverage
Expand schema markup implementation to cover all relevant pages and content types.
Improve page load speeds
Optimize page load speeds by compressing images and leveraging browser caching.
Resolve crawl errors
Ensure all pages are accessible to search engines by resolving any crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Potbelly demonstrates a solid foundation in authority with accurate third-party entries and attributed content. To advance, the company should enhance its presence in authoritative publications, develop thought leadership content, and systematically monitor online sentiment.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the fast-casual dining sector.
Monitor online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Potbelly's website lacks visible evidence of web analytics and SEO/AEO tools, indicating potential gaps in systematic measurement practices. Implementing comprehensive tracking and monitoring systems could enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.